The Voice of Color's Jane Hall delighted.

Hall and partner Ian Levack threw open the doors of their Pape Avenue home design and decor store, Jane Hall: The Voice of Color, for an exclusive cocktail party recently to thank their clients and celebrate their latest success.

Although The Voice of Color has been open for less than a year, the unique concept is already winning raves, picking up a slew of celebrity clients and a significant retail award along the way.

The duo recently won the prestigious $50,000 ARC (Achievement in New Retail Concepts) Award, presented by Cadillac Fairview in recognition of the store's exciting and innovative approach.

"It's about bringing colour into one's life," Hall explained as she sat on a brilliant tangerine love seat in one of the store's dramatic room vignettes.

" We Canadians live in so much grey most of the year, why do we want that in our homes?" Hall's award-winning approach is to dazzle the eye and appeal to all the senses with her use of Pittsburgh Paints, elegant fabrics and sumptuous furnishings showcased in various ,rooms' in the store.

"I'm anti-beige," Hall confessed with a grin, adding that colour evokes an emotional response in people, whether it's the passion stirred by reds or the calming effect of rich blues.
" We Canadians live in so much grey most of the year, why do we want that in our homes? ... I'm anti-beige."

And now that so many people are on the move in the GTA thanks to record home sales, Hall's services as an in-home or in-store consultant are in even more in demand. "Colour helps you take emotional possession of the house," she explained. "They may move in the boxes, but they never move in emotionally. Colour " makes people feel differently about themselves and the home."

Visit Jane Hall: The Voice of Color at 707 Pape Ave., 416-4622949 or on the Web at www.janehallthevoiceofcolor.com.