|
CONNIE ADAIR
SPECIAL TO THE STAR
When you're selling your house, it's important to accentuate the positive.
And that's exactlywhat the owner of a commercial-residential space
on Queen St. E. decided to do, says real estate agent Vladimir Bregman
of Sutton
Group Bayview Realty Inc.
Bregman suggested the unit be "staged," or redecorated, to highlight
the detailed brick work, interesting window shapes and lofty open spaces.
The unit is in a building that was previously a commercial space, with
an architect's office occupying all four floors. Two years ago, a builder
converted it to three separate lofts, each with its own elevator access,
Bregman says.
Jane Hall, of Jane Hall The Voice of Color, was called in to transform
the space.
"
When I first walked in, it was offices, a residential-commercial space
but more commercial than residential. And it was builder's white:'
Hall, known for an extraordinary use of vibrant colours, wanted to
show off the space architecturally. She started with colour.
The living room was painted with three colours: khaki, golden brown
and insets of red by the fireplace. Golden Toffee is the predominant
colour
throughout the loft, with Rum Raisin, a red-orange shade, the accent
on one wall in the dining room (all colours are from Pittsburgh Paints).
For the family room, Hall chose Braided Raffia, with Jute and Applesauce
Cake.
Ruby Lips, a deep red, was used for the Personal Space.
For the bedroom, it was taupe and periwinkle and for the ensuite bathroom
a chocolate brown and periwinkle.
"
We used colours that people are attracted to," says Hall, who with
partner Ian Levack has a shop at 707 Pape Ave.
`Accessorizing and details are important. When people are buying, it's
an emotional experience'
Jane Hall, decorator.
To mute the long tunnel feeling of the 2,200-square-foot loft, Hall
accentuated the vertical, with tall vases, tall bamboo and mirrors
hungvertically.
The large-scale space is furnished with large pieces and a sophisticated
look to appeal to a single
male or a couple.
"
I can't say staging is guaranteed to generate more money, but it will help
get the maximum asking price," says Hall. Bregman says staging a house
also helps it sell faster.
"
Accessorizing and details are important. When people are buying, it's an
emotional experience," says Hall.
"
They fall in love with a space. Creating a property with personality
is important. And it's important to show the way it should look because
people often have trouble visualizing what a space could
look
like." Staging
can cost from $2,500 and up, depend
ing on the work to be done, and whether furniture and painting rentals
are required.
Jane Hall The Voice of Color is located at 707 Pape Ave. Phone 416-462-2949
or visit www. janehallthevoiceofcolor.com
|
